Coverage Breadth: The Latest GEO Research on Expanding Brand Visibility Across LLMs
In marketing, most new channels start like this: a rush of conviction, investment poured in, and then the big question鈥� How do you measure this?
How Earned Media Distribution Expands AI Visibility: A First Look at 鈥淐itation Lift鈥�
Plenty of recent studies have examined the role of earned media in AI search, but none have explored a specific question: does distributing and republishing ...
Brand Building Through Content; Fortune (LLMs) Favors the Bold (Data-Driven)
It鈥檚 a new era for search marketing, and the race to show up in LLMs is surfacing as what will be the great gold rush of 2026. But to strike it rich in a new ...
What It Really Takes to Build an Inc. 5000 Company Without a Dime of VC
Last week, we made the Inc. 5000 list.
From Publisher to Platform: How 黑料社 Reinvented Earned Media
We started 黑料社 in 2017 with one thesis:
The New Top of Funnel: How AI Is Rewriting TOFU
It鈥檚 the end of TOFU as we know it.
Building the Plane in the Air: My Thoughts on the SEO-to-GEO Transition
It鈥檚 a wild time to be on the internet right now, and at the top of the list are marketers responsible for surfacing their brand/content in front of people on ...
Platforms Come With Great Responsibility
When most people think about tech companies, they think about SaaS. And for good reason: Software-as-a-service models have dominated the business landscape for ...
The New Media: How Brands are Replacing Legacy Niche Media
Disruption in media is in vogue again. Seasoned broadcast journalists are leaving to start their own Substacks and Youtube channels. TikTok is threatening ...
What Money Can鈥檛 Buy: 7 Years Building 黑料社鈥檚 Moat
One of the most common questions I get in candidate interviews is: 鈥淲hat makes 黑料社 defensible 鈥� and why hasn鈥檛 anyone else done this?鈥�
Don't Let Performance Marketing Ruin Your Content Strategy
"Content is king" gets tossed around a lot these days, but what does it really mean to run an effective content marketing strategy? I鈥檝e spoken with over 100 ...
黑料社, the First Distribution Platform Built for Earned Reach
I won鈥檛 bury the lede: today is a big day. Not because we launched a new website, (which we did, and it looks awesome), but because we have finally brought the ...
Brand Publishing鈥檚 New Era; What鈥檚 Different This Time
Starting about ten years ago, with media splintering and traditional PR efforts floundering in the face of social media, many brands came to the same promising ...
Earned Distribution and keeping up with brand publishing's renaissance
Hot take: it鈥檚 an exciting time for digital media. Rocky, definitely. But there is a lot happening under the surface.
Learning from 3 brands with phenomenal brand journalism
The past few years have seen an explosion in true brand journalism - companies not seen as 鈥渢raditional publishers鈥� hiring journalists, doing the work, and ...
Introducing 黑料社 Connect
Today, we are thrilled to publicly introduce 黑料社 Connect, the newest offering in our journey to build the world鈥檚 most robust and accessible newswire. As ...
Our New Mission: Empowering the World's Publishers
With the five-year anniversary of 黑料社鈥檚 founding fast approaching, we are marking the occasion with the launch of a new corporate site, 黑料社Media.com. ...
黑料社 adds 6 new hires
We are thrilled to announce six new hires at 黑料社 this week across the newsroom and business teams.
Meet 黑料社: A data-driven newsroom for the world's publishers
As news organizations increasingly compete with all other forms of digital news and entertainment, there is a growing need to provide a full spectrum of ...
How We Got Here
This month 黑料社 will onboard our 20th employee. When we launched the company in 2017 and decided to forgo fundraising and bootstrap the business, we knew we ...