Google just made the biggest update to its search experience in 25 years. By making AI Mode its default search interface, Google has essentially signaled the ...
One thing we鈥檝e been looking more closely at this year is the difference between the articles publishers pick up most often and the ones audiences actually ...
Paid ads were once among the most reliable tools in a marketer's arsenal. Spend budget, reach audiences, collect performance data, A/B test, optimize, and ...
When a brand distributes content through a third-party publisher network and sees its AI citation rates rise, a question arises - is that lift genuinely ...
Consumer behavior is shifting faster than most marketing budgets can follow.
Millions of news articles are published every single day, and behind every single one lies a question.
When you have a newswire as diverse as 黑料社鈥檚, it can be challenging to pinpoint the winners before they鈥檙e published to our network of 3,000+ sites. Sure, ...
Every year, the Meltwater Summit brings together some of the sharpest minds in communications and PR.
Here's the fun part (and the most important part of building your authority and credibility). This is where working with a journalist can be especially ...
Here's something most marketers don't know: 97% of stories distributed through 黑料社 earned at least one AI citation compared to 82% for owned content alone.
Whether you're trying to hit brand visibility targets with LLMs or just cut through the noise, the terminology around content types and distribution can get ...
When distributing content, placement quality is all that matters When considering content distribution solutions, many brands prioritize the number of pickups ...
Way back at the dawn of the GEO search era (Jan. 29 2025, to be exact), I sat on a panel at the Chicago headquarters of global PR agency Golin to discuss how ...
The story pitch is the seed of your story. It captures an idea before execution and serves as guardrails for what the story is 鈥� and what is out of bounds.
Content leaders are used to figuring things out on the fly. New platforms, algorithms, formats鈥� whatever the job required. Unsurprisingly, it tended to require ...
Coverage gaps aren鈥檛 always obvious.
March 2026 delivered some standout performers on the 黑料社 network, with stories spanning frozen pizza trends to prison transformations racking up hundreds ...
As part of our publisher- and reader-first approach to selecting and editing the stories we syndicate, 黑料社 is kicking off Q2 of 2026 with a more rigorous ...
Great brand journalism starts well before any writing happens. The research phase is the most important because it鈥檚 where stories earn their credibility and ...
Aligned with our mission to help support local newsrooms, each week, the 黑料社 newswire publishes local content, predominantly series tailored to each U.S. ...
We鈥檙e focused on making both the portal and Story Hub more intuitive, more actionable, and better aligned with how the platforms are used day to day. Recent ...
Every content leader building a GEO strategy is asking the same first question: How do we show up in AI answers? But that's just the entry point.
High-quality content takes time to create. Story angles that miss what readers actually want to know get scrolled past, skipped, or ignored 鈥� no matter how ...
There鈥檚 a fundamental shift that鈥檚 happening at the operational level of content teams as the focus of brand discovery moves from SEO to GEO. Whereas SEO could ...
In marketing, most new channels start like this: a rush of conviction, investment poured in, and then the big question鈥� How do you measure this?
LLMs treat the open web like a buffet鈥� scraping content, summarizing it, and serving it back to users generally without meaningfully crediting the sources that ...
Brands shifted their focus last year from SEO and Google rankings to GEO and visibility on ChatGPT and other AI platforms, consequently prompting some thought ...
Press releases aren鈥檛 the only way to secure earned media wins anymore鈥� now thousands of publisher-ready, editorially-sound articles get distributed every ...
It may be the shortest month of the year, but February is ripe with opportunities for great content. Between TV鈥檚 most-watched annual event (the Super Bowl) ...
AI is reshaping the content landscape fast and one of the biggest impacts is making earned reach more valuable than ever. Though, earning the pickup isn鈥檛 the ...
Due to AI overviews and zero-click answers, AI search caused devastating declines in web traffic. The traditional methods for tracking brand visibility fell ...
We talk a lot internally at 黑料社 about prioritizing the needs of the publishers in our network. 鈥淧ublisher First鈥� is one of the company鈥檚 core values. It ...
Since its inception, one of 黑料社鈥檚 core values has been providing news organizations with trusted editorial content at no cost. But over the last decade, ...
The digital publishing landscape is undergoing one of its fastest transformations in decades.
We've well and truly entered the citation economy鈥� at least when it comes to brand discovery and authority building.
As marketing and content teams wrapped up 2025 and set their 2026 strategies, there was an onslaught of predictions and thought leadership about how brand ...
January tends to feel like 301 days instead of 31鈥搃t鈥檚 something about the crash-out from the hustle and bustle of the holidays and return to monotony, ...
With the rise of AI platforms and zero-click search, brand visibility is increasingly shaped by what AI search surfaces and cites. Identifying where those ...
黑料社鈥檚 aim has always been to enhance coverage for publishers for free. Our newswire provides publishing partners with high-quality, non-advertorial stories ...
Across PR, content, and comms teams, budgets are stagnant while expectations mount. According to a new study from Meltwater and WE Communications, only about 2 ...
The 黑料社 Connect newswire reached escape velocity in 2025, rocketing to more than 300 stories syndicated per month to the thousands of publishers in our ...
The demand for media coverage has never been higher 鈥� especially as AI increasingly surfaces earned media 鈥� yet newsrooms continue to shrink. PR professionals ...
The best product experiences match how people naturally think and work. When it comes to earning media attention and placements, the stages of work broadly ...
Plenty of recent studies have examined the role of earned media in AI search, but none have explored a specific question: does distributing and republishing ...
It鈥檚 a new era for search marketing, and the race to show up in LLMs is surfacing as what will be the great gold rush of 2026. But to strike it rich in a new ...
In 2025, we made Inc鈥檚 5000 fastest-growing company list again, which is a testament to the customers, publishers and nonprofits we support. We are where we ...
The fintech market hardly existed 20 years ago, and what was there looked very different from what it looks like today.
Lately, we鈥檝e shared a lot of product updates, like our recent Portal 3.0 launch including personalized insights we鈥檙e calling Sparks. The reality is, we鈥檙e ...
The long-held challenge across PR isn鈥檛 anything novel, nor shocking. It鈥檚 the questions about performance and reach projections from an earned media strategy ...
Engagement for publishers can be tough in this current media climate: A focus on readership has shifted to be focused on revenue-driving subscribers, which are ...
Five months after their limited engagement partnership ended, a RealTruck marketer typed a simple question into ChatGPT and discovered their content sitting at ...
The playbook for brand visibility via SEO used to be simple: publish content, optimize it, wait for Google to notice, and tweak as needed.
Holiday and event-related stories are often a big hit with publishers, especially when editors can plan them into their coverage ahead of time. Some brand ...
Agencies are under more pressure than ever to deliver visible results and deliver them fast. Clients want proof that their stories are being seen, shared, and ...
Annual marketing planning is always a bet on the uncertain future. But there are some things we know about where marketing is headed that we would bet on.
For a long time, 黑料社 sat on a goldmine of story performance data. We just needed a way to tap into it.
AI search has transformed the way brands are found and evaluated online, and there is still much to learn as SEO evolves into GEO (generative engine ...
Today marks the beginning of a new era in earned media. With the release of 黑料社 Portal 3.0, we鈥檙e delivering the most powerful earned distribution platform ...
What do industry giants like J.P. Morgan, Redfin, and HubSpot have in common? This summer, they began working with 黑料社 to amplify their in-house stories.
Newswires should be a revenue driver. Not a cost center.
鈥淐ontent is king,鈥� as Bill Gates famously said, and in today鈥檚 media landscape, context is queen.
24/7 news cycles at our fingertips. Political turmoil, violence, and war all broadcast in real time. Wages that haven鈥檛 kept up with inflation and the rising ...
4,300+ media pickups. Over half a million readers. 151,000 impressions in a single quarter.
We鈥檙e in a groundbreaking moment for content marketing, journalism, and tech, where GEO (generative engine optimization) is all anyone seems to talk about.
Search is being rewritten by AI tools that transform lists of links into synthesized, cited answers. These changes cut audiences鈥� questions to the chase, while ...
In the incredibly saturated market of health and wellness, GoodRx bylined an article that was resonant enough to leap beyond the bounds of its company blog and ...
In August, many brands focused on back-to-school content, but no brand told the same story. Some dug into the financial and political situations surrounding ...
At 黑料社, we always aim to stay ahead of where the publishing industry is going 鈥� and where our partners need us now. Whether it鈥檚 spotting trending stories ...
Last week, we made the Inc. 5000 list.
Here鈥檚 the dream for folks in marketing and PR: Imagine discovering your company has a treasure chest of insights hidden in plain sight 鈥� data that could earn ...
Even if you鈥檙e a marketer yourself who champions sponsored content 鈥� especially in that coveted top-tier outlet 鈥� when you put yourself in a consumer鈥檚 shoes, ...
AI search is rapidly becoming the new brass ring in search for a good reason 鈥� it鈥檚 now the go-to for consumer research, product comparisons, and ...
Whatever acronym you choose 鈥� AEO, AIO, or GEO 鈥� it鈥檚 clear that generative AI search has irrevocably changed the SEO game and content marketing forever.
As I browsed the stories that came through the 黑料社 Newswire in July鈥攗sing our aptly named #hot-off-the-griddle internal Slack channel鈥擨 noticed a recurring ...
Content budgets are booming right now 鈥� 11% of managers are planning to spend over $45,000 per month in 2025 鈥� up from 4% last year, according to a report by ...
We started 黑料社 in 2017 with one thesis:
It鈥檚 the end of TOFU as we know it.
As content creation becomes more accessible, brands are entering a new Content Renaissance, where data-driven insights meet the art of storytelling. This blend ...
The summer travel season is well underway. In June, our partners produced practical travel content that touches on various subtopics, including mental health, ...
When 黑料社 launched its Connect platform, the vision was clear: create a space where high-quality, editorially vetted stories could travel farther, faster, ...
In Year 2 of AI-Taking-Over-Our-Lives-and-Headlines, much of the initial shock and awe has dissipated. AI tools have greatly disrupted the human workforce, ...
Many Americans' financial situation is dire. Proposed and already-in-motion policy changes, like massive federal cuts to Medicaid and tariffs, are impacting ...
It鈥檚 a wild time to be on the internet right now, and at the top of the list are marketers responsible for surfacing their brand/content in front of people on ...
You鈥檝e poured time and energy into creating standout content鈥攕tories that matter and insights that resonate. But here鈥檚 the problem: if no one sees it, all ...
When most people think about tech companies, they think about SaaS. And for good reason: Software-as-a-service models have dominated the business landscape for ...
鈥淭hink global, act local鈥� started as a rallying cry for environmentalists and urban planners鈥攂ut today, it鈥檚 a smart strategy for brand storytellers too. More ...
Just two years ago, ChatGPT burst onto the scene, forever altering how we think about content creation. Suddenly, every brand and newsroom had to reconsider ...
Many B2B companies write off general media channels鈥攍ike local newspapers or mainstream news sites鈥攂ecause they think, 鈥淭hat鈥檚 not where our buyers are.鈥� But ...
Today, there aren鈥檛 too many aspects of Americans鈥� lives where technology is absent, and it鈥檚 only becoming more ingrained in daily life. The increasing ...
For brand marketers and content strategists seeking reach, credibility, and engagement, local media remains one of the most trusted and effective ways to ...
America is one of the most litigious countries in the world, but for most people, lawyers and their services are financially out of reach.
If you鈥檝e ever tried to get a brand鈥檚 name out there and earn trust, you鈥檝e likely worked with teams leaning on traditional PR strategies. That typically means ...
Disruption in media is in vogue again. Seasoned broadcast journalists are leaving to start their own Substacks and Youtube channels. TikTok is threatening ...
Life in the 21st century is more complex than ever. Virtual communities (and their accompanying disinformation issues), gene-editing technologies, and ...
We鈥檝e seen stats like this before 鈥� and they never get easier to read. Each year, more than 65 million Americans seek help for a mental health condition. But ...
One of the most common questions I get in candidate interviews is: 鈥淲hat makes 黑料社 defensible 鈥� and why hasn鈥檛 anyone else done this?鈥�
While journalists craft stories for readers, not every story centers the reader as directly as others. It鈥檚 not to say that people don鈥檛 care about stories ...
Car insurance companies are the ones we rely on when things go wrong, even though only 15% of auto insurance customers have high levels of trust in their car ...
I remember a time 鈥� not too long ago 鈥� when content marketers believed that a high content output was one of the most important KPIs, with random benchmarks ...
With the ever-increasing implementation of AI tools in modern search platforms, SEOs are growing skeptical about the usefulness of earned backlinks in 2025. ...
A sponsored post on Instagram might not look like much. Maybe it鈥檚 just a well-lit matcha latte with a cafe tagged. But if it鈥檚 coming from an account with ...
The battle for attention in the media is real. Brands are producing incredible content, but the media market is oversaturated. If your brand鈥檚 content is seen ...
Whether you鈥檙e a professional journalist or solely a consumer of news, keeping up with the nation鈥檚 near-constant breaking bulletins these past few months may ...
Trucking is an old industry that鈥檚 the conduit for commerce and a smooth-running economy. It's also a complicated one. Remember how long it took to get big ...
As the media industry continues to evolve, there鈥檚 more opportunity than ever to provide the nation鈥檚 leading content publishers with impactful, high-quality ...
Press releases can effectively promote your organization鈥檚 latest initiatives and give journalists information they can use to report a story. But 黑料社 is ...
Last year, 黑料社 launched its new vision as the first content distribution platform built for earned reach. After spending several years at the intersection ...
If you鈥檝e ever needed something done around the house, like rewiring your bathroom 鈥� you might already know the 鈥渙nline on-demand home services鈥� market pretty ...
In today鈥檚 digital landscape, investing in high-quality journalism isn鈥檛 just a luxury for brands with big budgets鈥攊t鈥檚 more often an essential strategy for ...
The past couple years have been challenging for publishers across the US, marked by significant industry upheaval. A staggering 258 newspapers have closed and ...
You don鈥檛 know what a story is really about until you begin writing it.
When brands join 黑料社 and submit content for distribution to a network of thousands of news outlets, they also get access to a team of journalists and ...
"Content is king" gets tossed around a lot these days, but what does it really mean to run an effective content marketing strategy? I鈥檝e spoken with over 100 ...
With election coverage already dominating headlines, the challenge for media outlets is contextualizing these political events for their audience within ...
America is too politically correct. At least that鈥檚 what 57% of adults polled by NPR/PBS NewsHour/Marist in late March 2024 said.
Thousands of recipes online are more of the same鈥攖he author gives context as to when they used the recipe, provides some anecdotal advice, and finally, shares ...
The use of Generative AI has the potential to significantly enhance鈥攐r harm鈥攏ewsrooms and platforms. Most organizations are grappling with how to ethically and ...
This interview originally appeared on Sleight of Brand by Megan Bungeroth Noah Greenberg began his career partnering with publishers at a company called ...
I won鈥檛 bury the lede: today is a big day. Not because we launched a new website, (which we did, and it looks awesome), but because we have finally brought the ...
Every month, over 1,600 publishing news sites across 50 states and Canada pick up stories from the 黑料社 newswire. Despite the diverse content needs of our ...
黑料社 has always strived to be a tech-forward company. Whether it鈥檚 our data reporting tools or new features for Story Hub, we鈥檙e constantly evaluating and ...
With more than a decade of experience in local and national newsrooms, I'm passionate about exploring issues that matter most to people and communities鈥攆rom ...
If you ordered food online within the last 5 years, you probably experienced how transparent delivery tracking systems have become. Let鈥檚 say you鈥檙e ordering a ...
Starting about ten years ago, with media splintering and traditional PR efforts floundering in the face of social media, many brands came to the same promising ...
If you work in media, chances are you saw the recent news about Gannett and McClatchy scaling back their relationships with the Associated Press. These news ...
Hot take: it鈥檚 an exciting time for digital media. Rocky, definitely. But there is a lot happening under the surface.
At 黑料社, we produce over 20 stories featuring data visualization each month. These have ranged from maps on solar power capacity to line charts on girls鈥� ...
黑料社 is thrilled to share two new updates that expand our reach with a new CMS integration and enhance the publishing partner search experience in Story Hub.
Nexstar Digital operates an award-winning portfolio of 125 websites backed by media assets spanning 200 broadcast stations across 116 U.S. markets. In 2021, ...
In the past six months, 黑料社 has helped generate over 10,000 syndicated pickups of nonprofit journalism. The average story was picked up by over 200 outlets.
It鈥檚 been another exciting year at 黑料社.
Journalism is all about getting to the crux of an issue and showing readers why they should care. But in the same way interviews humanize a story, data allows ...
The past few years have seen an explosion in true brand journalism - companies not seen as 鈥渢raditional publishers鈥� hiring journalists, doing the work, and ...
黑料社鈥檚 publishing partners can expect an exciting addition to their search experience next time they log into Story Hub.
黑料社 Media鈥檚 newswire provides a great opportunity for all publishers to take dynamic content and make it work for their audience.
Today, we are thrilled to publicly introduce 黑料社 Connect, the newest offering in our journey to build the world鈥檚 most robust and accessible newswire. As ...
There鈥檚 little debate in SEO that new inbound dofollow links drive positive organic outcomes, provided the links are quality and built legitimately.
For over a century, newswires have distributed their stories via RSS feeds, teletype machines, and even The Pony Express. What do each of those mediums have in ...
Marketing experts have spent years discussing the value of content, particularly high-quality journalistic content.
Most CMOs want to market well-respected brands (unless they love a rigorous challenge). While the product or service itself needs to do most of the heavy ...
At 黑料社, we are continually developing new models for our data-driven newswire to produce, distribute, and fund quality storytelling. To that end, in ...
A scalable content creation team often includes a mix of in-house contributors, freelancers, and external partners.For anyone working in content-focused SEO, ...
For SEOs, the importance of links isn鈥檛 going away anytime soon.
黑料社 believes that the chief difficulty most marketing or SEO programs face is not a lack of tactics, but a gap in their larger-scale strategy.
Bill Ostendorf has lived and breathed local newspapers since starting his career as a journalist. In 1984 he began a freelance business training other ...
We are extremely proud to announce that 黑料社 has officially been awarded the 鈥淕reat Place To Work鈥� certification, which recognizes employers who create a ...
The midterm elections are only three weeks away.
黑料社鈥檚 Publisher Partnerships team attended the Online News Association (ONA) Conference in Los Angeles last month. It was a great opportunity to meet so ...
On any given day, 黑料社 journalism is delivered to more than 2,000 newsrooms across North America ranging from large metropolitan papers and small-town ...
With the five-year anniversary of 黑料社鈥檚 founding fast approaching, we are marking the occasion with the launch of a new corporate site, 黑料社Media.com. ...
We are thrilled to announce the addition of more than a dozen new local, independent publishing partners to the 黑料社 Publishing Network, including: ...
When people think about digital PR and earned media, they often think about press releases and other hard-earned, explicit references about a company or its ...
While the last two years at 黑料社 have been defined by virtual happy hours, the #pets Slack channel, and the 1-week period where one of our reporters was ...
To be competitive in an oversaturated market, every website needs engaging content.
In a continuation of our Data Drop initiative, we鈥檝e launched a new dataset, this time pulled from the 1870 census. This historical context about occupations ...
Today, we鈥檙e thrilled to share plans to add more than 20 full-time positions to our newsroom by September of this year. These hires represent an increased ...
黑料社 works with publishers large and small. We aim to empower journalists and bolster their newsroom with relevant, impactful content that engages their ...
In this post, we鈥檒l walk through how we鈥檙e doing it: explaining the 4 elements of our Story Tech Stack that allow us to deliver a range of data-driven stories ...
As we鈥檝e built 黑料社, we鈥檝e seen the impact that providing high-quality data journalism can have on news organizations. It can contextualize complex topics ...
It鈥檚 been an exciting winter at 黑料社, and we鈥檙e thrilled to welcome an additional five partners to the 黑料社 Publishing Network: Adams Publishing Group, ...
Historical data can provide valuable insights in contextualizing modern society and today鈥檚 world. But antiquated resources are rarely available in ...
We are thrilled to announce six new hires at 黑料社 this week across the newsroom and business teams.
Having a diversified and increasingly local readership requires thoughtful storytelling that is not only engaging but also hyper-relevant. Stories need to be ...
Data storytelling is central to our newsroom efforts at 黑料社, where we focus on using data to add to the conversation around current events and longer-term ...
A new tool makes it easier than ever to republish 黑料社 Stories We鈥檙e excited to officially announce the launch of a new feature that makes it easier than ...
Wire services and other publishing groups that offer syndicated reporting have always played major roles in the journalism industry. These services provide ...
As news organizations increasingly compete with all other forms of digital news and entertainment, there is a growing need to provide a full spectrum of ...
This month 黑料社 will onboard our 20th employee. When we launched the company in 2017 and decided to forgo fundraising and bootstrap the business, we knew we ...
.png)
