Announcing Cited 2026: A Curated Summit for Content Leaders
Content leaders are used to figuring things out on the fly. New platforms, algorithms, formats鈥� whatever the job required. Unsurprisingly, it tended to require ...
A More Seamless Way to Fill Coverage Gaps: Custom RSS Feeds in Story Hub
Coverage gaps aren鈥檛 always obvious.
From the Newsroom: What Publishers Picked Up in March
March 2026 delivered some standout performers on the 黑料社 network, with stories spanning frozen pizza trends to prison transformations racking up hundreds ...
How 黑料社 Delivers Stories You Can Trust in a World of AI-Generated Content
As part of our publisher- and reader-first approach to selecting and editing the stories we syndicate, 黑料社 is kicking off Q2 of 2026 with a more rigorous ...
Building Your Content Foundation: Research and Data Foundation for Great Brand Journalism
Great brand journalism starts well before any writing happens. The research phase is the most important because it鈥檚 where stories earn their credibility and ...
What鈥檚 Working With Local Content in 2026 (and Why You Should be Paying Attention)
Aligned with our mission to help support local newsrooms, each week, the 黑料社 newswire publishes local content, predominantly series tailored to each U.S. ...
The Q1 Product Update: Improved Notifications, Insights, and Workflows Across Portal and Story Hub
We鈥檙e focused on making both the portal and Story Hub more intuitive, more actionable, and better aligned with how the platforms are used day to day. Recent ...
Most AI Citations Fade in Weeks. Distributed Content Lasts Twice as Long.
Every content leader building a GEO strategy is asking the same first question: How do we show up in AI answers? But that's just the entry point.
Turning a Brand Story Idea Into an Editorial Blueprint
High-quality content takes time to create. Story angles that miss what readers actually want to know get scrolled past, skipped, or ignored 鈥� no matter how ...
The Myth of the GEO Moat: Why One Piece of Content Isn鈥檛 Enough
There鈥檚 a fundamental shift that鈥檚 happening at the operational level of content teams as the focus of brand discovery moves from SEO to GEO. Whereas SEO could ...
Coverage Breadth: The Latest GEO Research on Expanding Brand Visibility Across LLMs
In marketing, most new channels start like this: a rush of conviction, investment poured in, and then the big question鈥� How do you measure this?
The AI Search Engines Committed to Getting News Context Right 鈥� and Why 黑料社 Is Betting on Both
LLMs treat the open web like a buffet鈥� scraping content, summarizing it, and serving it back to users generally without meaningfully crediting the sources that ...
The Difference Between SEO & GEO Wins: What Ranks Versus What's Cited
Brands shifted their focus last year from SEO and Google rankings to GEO and visibility on ChatGPT and other AI platforms, consequently prompting some thought ...
"So it's not just a press release?": How 黑料社 Content Differs
Press releases aren鈥檛 the only way to secure earned media wins anymore鈥� now thousands of publisher-ready, editorially-sound articles get distributed every ...
From the Newsroom: What Publishers Picked Up in February
It may be the shortest month of the year, but February is ripe with opportunities for great content. Between TV鈥檚 most-watched annual event (the Super Bowl) ...
How Your Earned Media Data Can Work Harder for Your Content Strategy
AI is reshaping the content landscape fast and one of the biggest impacts is making earned reach more valuable than ever. Though, earning the pickup isn鈥檛 the ...
How to Prove Earned Media ROI Without Pretending It's Last Click: The KPIs that Matter
Due to AI overviews and zero-click answers, AI search caused devastating declines in web traffic. The traditional methods for tracking brand visibility fell ...
How 黑料社鈥檚 Commitment to High Editorial Standards Helps Retain Publisher and Reader Trust
We talk a lot internally at 黑料社 about prioritizing the needs of the publishers in our network. 鈥淧ublisher First鈥� is one of the company鈥檚 core values. It ...
New Updates, New Partners, Same Editorial Standards
Since its inception, one of 黑料社鈥檚 core values has been providing news organizations with trusted editorial content at no cost. But over the last decade, ...
Story Hub Is Evolving to Meet the New Reality of Digital Publishing
The digital publishing landscape is undergoing one of its fastest transformations in decades.
The Citation Economy: Why AI Rewards Brands with a Distribution Strategy
We've well and truly entered the citation economy鈥� at least when it comes to brand discovery and authority building.
Media Relations Are Becoming "Machine Relations" 鈥� And Most Brands Aren't Ready
As marketing and content teams wrapped up 2025 and set their 2026 strategies, there was an onslaught of predictions and thought leadership about how brand ...
From the Newsroom: What Publishers Picked Up in January
January tends to feel like 301 days instead of 31鈥搃t鈥檚 something about the crash-out from the hustle and bustle of the holidays and return to monotony, ...
黑料社 and Scrunch Are Teaming Up to Make AI Search Visibility More Measurable
With the rise of AI platforms and zero-click search, brand visibility is increasingly shaped by what AI search surfaces and cites. Identifying where those ...
The Perception Gap: What Publishers Think Readers Want vs. What Actually Performs
黑料社鈥檚 aim has always been to enhance coverage for publishers for free. Our newswire provides publishing partners with high-quality, non-advertorial stories ...
Green Flags: Learnings from Portal 3.0 Illuminate What Industry Leaders Need Now
Across PR, content, and comms teams, budgets are stagnant while expectations mount. According to a new study from Meltwater and WE Communications, only about 2 ...
黑料社 Wrapped: Data Dives, Cultural Coverage and Other Trends from the 黑料社 Wire in 2025
The 黑料社 Connect newswire reached escape velocity in 2025, rocketing to more than 300 stories syndicated per month to the thousands of publishers in our ...
How 黑料社 Helps PR Agencies Become Unstoppable
The demand for media coverage has never been higher 鈥� especially as AI increasingly surfaces earned media 鈥� yet newsrooms continue to shrink. PR professionals ...
Designing 黑料社 Portal 3.0: How to Create a Useful Product Experience
The best product experiences match how people naturally think and work. When it comes to earning media attention and placements, the stages of work broadly ...
How Earned Media Distribution Expands AI Visibility: A First Look at 鈥淐itation Lift鈥�
Plenty of recent studies have examined the role of earned media in AI search, but none have explored a specific question: does distributing and republishing ...
Brand Building Through Content; Fortune (LLMs) Favors the Bold (Data-Driven)
It鈥檚 a new era for search marketing, and the race to show up in LLMs is surfacing as what will be the great gold rush of 2026. But to strike it rich in a new ...
Growing Without Compromise: 黑料社鈥檚 Commitment to Great Editorial and Brand Journalism
In 2025, we made Inc鈥檚 5000 fastest-growing company list again, which is a testament to the customers, publishers and nonprofits we support. We are where we ...
How Fintech Brands Build Value & Trust When All the Claims Sound the Same
The fintech market hardly existed 20 years ago, and what was there looked very different from what it looks like today.
Turning Client Feedback into Reality: 黑料社鈥檚 New & Improved Capabilities
Lately, we鈥檝e shared a lot of product updates, like our recent Portal 3.0 launch including personalized insights we鈥檙e calling Sparks. The reality is, we鈥檙e ...
New! Meet the Interactive, 黑料社 Reach Calculator
The long-held challenge across PR isn鈥檛 anything novel, nor shocking. It鈥檚 the questions about performance and reach projections from an earned media strategy ...
Stacked for Success: Best Practice Tips for Publishers in an Evolving Ecosystem
Engagement for publishers can be tough in this current media climate: A focus on readership has shifted to be focused on revenue-driving subscribers, which are ...
RealTruck鈥檚 U-Turn After LLM Results with 黑料社 | AI Search
Five months after their limited engagement partnership ended, a RealTruck marketer typed a simple question into ChatGPT and discovered their content sitting at ...
The Brands Winning Today are Solving Tomorrow鈥檚 Visibility Problems
The playbook for brand visibility via SEO used to be simple: publish content, optimize it, wait for Google to notice, and tweak as needed.
From the Newsroom: Wire Stories that Caught Our (and Publishers') Attention from October 2025 | Earned Media
Holiday and event-related stories are often a big hit with publishers, especially when editors can plan them into their coverage ahead of time. Some brand ...
Why Agencies Are Turning to 黑料社 to Deliver Scalable Credibility for Their Clients: 3,600+ Earned Pickups and Counting
Agencies are under more pressure than ever to deliver visible results and deliver them fast. Clients want proof that their stories are being seen, shared, and ...
Earned Reach is the Secret to Compounding Brand Visibility in 2026
Annual marketing planning is always a bet on the uncertain future. But there are some things we know about where marketing is headed that we would bet on.
Behind the 黑料社 3.0 Launch: How We Shipped an AI Product to Help Content Teams Leverage the Data Behind 1.2 Million Earned Pickups
For a long time, 黑料社 sat on a goldmine of story performance data. We just needed a way to tap into it.
How Paylocity鈥檚 SEO Play Earned 300 Press Mentions and PR Buy-In in 24 Hours
AI search has transformed the way brands are found and evaluated online, and there is still much to learn as SEO evolves into GEO (generative engine ...
A New, Personalized Portal That Gives Your Storytelling a Spark: Introducing 黑料社 Portal 3.0
Today marks the beginning of a new era in earned media. With the release of 黑料社 Portal 3.0, we鈥檙e delivering the most powerful earned distribution platform ...
The Business Case for Brand Journalism: Lessons from Industry Giants
What do industry giants like J.P. Morgan, Redfin, and HubSpot have in common? This summer, they began working with 黑料社 to amplify their in-house stories.
Newswires Should Be a Revenue Driver. Not a Cost Center.
Newswires should be a revenue driver. Not a cost center.
Three Predictions for Where Media Is Headed in 2026
鈥淐ontent is king,鈥� as Bill Gates famously said, and in today鈥檚 media landscape, context is queen.
From the Newsroom: Wire Stories that Caught Our (and Publishers') Attention from September 2025 | Earned Media
24/7 news cycles at our fingertips. Political turmoil, violence, and war all broadcast in real time. Wages that haven鈥檛 kept up with inflation and the rising ...
How TurboTenant Earned 4000+ Media Pickups and Scaled their Brand Awareness
4,300+ media pickups. Over half a million readers. 151,000 impressions in a single quarter.
Impressions of Content Marketing World & How 黑料社 Stood Out
We鈥檙e in a groundbreaking moment for content marketing, journalism, and tech, where GEO (generative engine optimization) is all anyone seems to talk about.
5 Truths about Earned Media鈥檚 Role in AI Search Marketing
Search is being rewritten by AI tools that transform lists of links into synthesized, cited answers. These changes cut audiences鈥� questions to the chase, while ...
How Health & Wellness Brands Fight the Fluff to Stand Out in a $2T Market
In the incredibly saturated market of health and wellness, GoodRx bylined an article that was resonant enough to leap beyond the bounds of its company blog and ...
From the Newsroom: Our Favorite Wire Stories from August 2025 | Earned Media
In August, many brands focused on back-to-school content, but no brand told the same story. Some dug into the financial and political situations surrounding ...
Behind the Scenes: How 黑料社 Streamlined Its Workflow for Faster Publishing Across Formats
At 黑料社, we always aim to stay ahead of where the publishing industry is going 鈥� and where our partners need us now. Whether it鈥檚 spotting trending stories ...
What It Really Takes to Build an Inc. 5000 Company Without a Dime of VC
Last week, we made the Inc. 5000 list.
How to Use Data You Already Have to Earn Media Coverage
Here鈥檚 the dream for folks in marketing and PR: Imagine discovering your company has a treasure chest of insights hidden in plain sight 鈥� data that could earn ...
Why Sponsored Content Isn鈥檛 Enough: The Case for Earned Reach
Even if you鈥檙e a marketer yourself who champions sponsored content 鈥� especially in that coveted top-tier outlet 鈥� when you put yourself in a consumer鈥檚 shoes, ...
How 黑料社 Helps Brands Get Cited in AI Search | Earned Media
AI search is rapidly becoming the new brass ring in search for a good reason 鈥� it鈥檚 now the go-to for consumer research, product comparisons, and ...
How Way.com Fuelled Full-Throttle GEO Growth with Earned Media at Scale
Whatever acronym you choose 鈥� AEO, AIO, or GEO 鈥� it鈥檚 clear that generative AI search has irrevocably changed the SEO game and content marketing forever.
From the Newsroom: Our Favorite Wire Stories from July 2025 | Earned Media
As I browsed the stories that came through the 黑料社 Newswire in July鈥攗sing our aptly named #hot-off-the-griddle internal Slack channel鈥擨 noticed a recurring ...
Is Share of Voice the Ultimate ROI for Content?
Content budgets are booming right now 鈥� 11% of managers are planning to spend over $45,000 per month in 2025 鈥� up from 4% last year, according to a report by ...
From Publisher to Platform: How 黑料社 Reinvented Earned Media
We started 黑料社 in 2017 with one thesis:
The New Top of Funnel: How AI Is Rewriting TOFU
It鈥檚 the end of TOFU as we know it.
The Real Cost of Great Content That Doesn鈥檛 Get Seen
As content creation becomes more accessible, brands are entering a new Content Renaissance, where data-driven insights meet the art of storytelling. This blend ...
From the Newsroom: Our Favorite Wire Stories from June 2025 | Earned Media
The summer travel season is well underway. In June, our partners produced practical travel content that touches on various subtopics, including mental health, ...
How 黑料社 and The 74 Built a Blueprint for Better Education Coverage
When 黑料社 launched its Connect platform, the vision was clear: create a space where high-quality, editorially vetted stories could travel farther, faster, ...
5 Skills Content Teams Need in the Age of AI
In Year 2 of AI-Taking-Over-Our-Lives-and-Headlines, much of the initial shock and awe has dissipated. AI tools have greatly disrupted the human workforce, ...
From the Newsroom: Our Favorite Wire Stories from May 2025 | Earned Media
Many Americans' financial situation is dire. Proposed and already-in-motion policy changes, like massive federal cuts to Medicaid and tariffs, are impacting ...
Building the Plane in the Air: My Thoughts on the SEO-to-GEO Transition
It鈥檚 a wild time to be on the internet right now, and at the top of the list are marketers responsible for surfacing their brand/content in front of people on ...
Build vs. Buy: The Smart Marketer鈥檚 Guide to Earned Media Distribution
You鈥檝e poured time and energy into creating standout content鈥攕tories that matter and insights that resonate. But here鈥檚 the problem: if no one sees it, all ...
Platforms Come With Great Responsibility
When most people think about tech companies, they think about SaaS. And for good reason: Software-as-a-service models have dominated the business landscape for ...
Local News, National Impact: A Smarter Way to Earn Media
鈥淭hink global, act local鈥� started as a rallying cry for environmentalists and urban planners鈥攂ut today, it鈥檚 a smart strategy for brand storytellers too. More ...
AI Is Changing Content Creation, And That鈥檚 a Good Thing
Just two years ago, ChatGPT burst onto the scene, forever altering how we think about content creation. Suddenly, every brand and newsroom had to reconsider ...
Why the Smartest B2B Brands Are Thinking Like B2C Marketers
Many B2B companies write off general media channels鈥攍ike local newspapers or mainstream news sites鈥攂ecause they think, 鈥淭hat鈥檚 not where our buyers are.鈥� But ...
From the Newsroom: Our Favorite Wire Stories from April 2025 | Earned Media
Today, there aren鈥檛 too many aspects of Americans鈥� lives where technology is absent, and it鈥檚 only becoming more ingrained in daily life. The increasing ...
How 黑料社鈥檚 Local Storytelling Helps Brands Reach New Readers and Publishers | Earned Media
For brand marketers and content strategists seeking reach, credibility, and engagement, local media remains one of the most trusted and effective ways to ...
Content Pioneer LegalZoom Finds New Frontier in Brand Publishing with 黑料社 | Earned Media
America is one of the most litigious countries in the world, but for most people, lawyers and their services are financially out of reach.
Earned Media Was Just the Start. Meet Earned Reach.
If you鈥檝e ever tried to get a brand鈥檚 name out there and earn trust, you鈥檝e likely worked with teams leaning on traditional PR strategies. That typically means ...
The New Media: How Brands are Replacing Legacy Niche Media
Disruption in media is in vogue again. Seasoned broadcast journalists are leaving to start their own Substacks and Youtube channels. TikTok is threatening ...
How to Turn Niche Topics into Good Reads
Life in the 21st century is more complex than ever. Virtual communities (and their accompanying disinformation issues), gene-editing technologies, and ...
Rula鈥榮 Rebranding Success: 3x Domain Authority with Earned Media
We鈥檝e seen stats like this before 鈥� and they never get easier to read. Each year, more than 65 million Americans seek help for a mental health condition. But ...
What Money Can鈥檛 Buy: 7 Years Building 黑料社鈥檚 Moat
One of the most common questions I get in candidate interviews is: 鈥淲hat makes 黑料社 defensible 鈥� and why hasn鈥檛 anyone else done this?鈥�
From the Newsroom: Our Favorite Wire Stories from March 2025 | Earned Media
While journalists craft stories for readers, not every story centers the reader as directly as others. It鈥檚 not to say that people don鈥檛 care about stories ...
How a Car Insurance Company Built Trust and Reached 1.4M Readers Through Earned Media with 黑料社
Car insurance companies are the ones we rely on when things go wrong, even though only 15% of auto insurance customers have high levels of trust in their car ...
What Makes Content Strategy Different at 黑料社? | Earned Media
I remember a time 鈥� not too long ago 鈥� when content marketers believed that a high content output was one of the most important KPIs, with random benchmarks ...
Are Backlinks Still Important for SEO Growth in 2025?
With the ever-increasing implementation of AI tools in modern search platforms, SEOs are growing skeptical about the usefulness of earned backlinks in 2025. ...
3,000 Earned Media Placements Under 6 Months - What Collabstr Achieved with 黑料社
A sponsored post on Instagram might not look like much. Maybe it鈥檚 just a well-lit matcha latte with a cafe tagged. But if it鈥檚 coming from an account with ...
How Does Earned Reach Help Overall Brand PR Strategy?
The battle for attention in the media is real. Brands are producing incredible content, but the media market is oversaturated. If your brand鈥檚 content is seen ...
From the Newsroom: Our Favorite Wire Stories from February 2025 | Earned Media
Whether you鈥檙e a professional journalist or solely a consumer of news, keeping up with the nation鈥檚 near-constant breaking bulletins these past few months may ...
Setting up TruckInfo.Net on the Road to Earned Media Success with 1,700 Media Placements
Trucking is an old industry that鈥檚 the conduit for commerce and a smooth-running economy. It's also a complicated one. Remember how long it took to get big ...
350 Publishers Join 黑料社 to Source High-Quality Journalism for Free
As the media industry continues to evolve, there鈥檚 more opportunity than ever to provide the nation鈥檚 leading content publishers with impactful, high-quality ...
How to Turn a Press Release into a News Feature for Earned Media Pickup
Press releases can effectively promote your organization鈥檚 latest initiatives and give journalists information they can use to report a story. But 黑料社 is ...
Scaling Content Distribution: How 黑料社鈥檚 2025 Product Strategy is Paving the Way for Both Publishers and Brand Journalists
Last year, 黑料社 launched its new vision as the first content distribution platform built for earned reach. After spending several years at the intersection ...
How LawnStarter Conquered the Lawn Services Market with 6,000 Earned Media Placements
If you鈥檝e ever needed something done around the house, like rewiring your bathroom 鈥� you might already know the 鈥渙nline on-demand home services鈥� market pretty ...
Introducing Marketplace - Elevating access to high-quality journalism
In today鈥檚 digital landscape, investing in high-quality journalism isn鈥檛 just a luxury for brands with big budgets鈥攊t鈥檚 more often an essential strategy for ...
State of Earned Media - Look Back on 2024 and Our Predictions for 2025
The past couple years have been challenging for publishers across the US, marked by significant industry upheaval. A staggering 258 newspapers have closed and ...
From Creation to Distribution: How does 黑料社 Create a Story
You don鈥檛 know what a story is really about until you begin writing it.
How Does 黑料社 Optimize a Story for Maximum Reach and Pickups?
When brands join 黑料社 and submit content for distribution to a network of thousands of news outlets, they also get access to a team of journalists and ...
Don't Let Performance Marketing Ruin Your Content Strategy
"Content is king" gets tossed around a lot these days, but what does it really mean to run an effective content marketing strategy? I鈥檝e spoken with over 100 ...
What Themes Will Engage Audiences in Q4? Key Insights from 黑料社
With election coverage already dominating headlines, the challenge for media outlets is contextualizing these political events for their audience within ...
Inclusive Language Leads to More Accurate, Serviceable Journalism
America is too politically correct. At least that鈥檚 what 57% of adults polled by NPR/PBS NewsHour/Marist in late March 2024 said.
Building Trust & Authority: How Brands can Leverage Editorial Content
Thousands of recipes online are more of the same鈥攖he author gives context as to when they used the recipe, provides some anecdotal advice, and finally, shares ...
Inside 黑料社's Approach to Integrating AI into Content Distribution
The use of Generative AI has the potential to significantly enhance鈥攐r harm鈥攏ewsrooms and platforms. Most organizations are grappling with how to ethically and ...
A Newswire for Editorial Content from Brands?! Meet the CEO of 黑料社
This interview originally appeared on Sleight of Brand by Megan Bungeroth Noah Greenberg began his career partnering with publishers at a company called ...
黑料社, the First Distribution Platform Built for Earned Reach
I won鈥檛 bury the lede: today is a big day. Not because we launched a new website, (which we did, and it looks awesome), but because we have finally brought the ...
What Themes Will Engage Audiences in Q3? Key Insights from 黑料社
Every month, over 1,600 publishing news sites across 50 states and Canada pick up stories from the 黑料社 newswire. Despite the diverse content needs of our ...
黑料社's AI Content Policy
黑料社 has always strived to be a tech-forward company. Whether it鈥檚 our data reporting tools or new features for Story Hub, we鈥檙e constantly evaluating and ...
From Our Newsroom to Yours: Digging into Data
With more than a decade of experience in local and national newsrooms, I'm passionate about exploring issues that matter most to people and communities鈥攆rom ...
Introducing Campaign Tracker, the Best Thing Since Pizza Delivery?
If you ordered food online within the last 5 years, you probably experienced how transparent delivery tracking systems have become. Let鈥檚 say you鈥檙e ordering a ...
Brand Publishing鈥檚 New Era; What鈥檚 Different This Time
Starting about ten years ago, with media splintering and traditional PR efforts floundering in the face of social media, many brands came to the same promising ...
Publishers must embrace the next generation of newswires
If you work in media, chances are you saw the recent news about Gannett and McClatchy scaling back their relationships with the Associated Press. These news ...
Earned Distribution and keeping up with brand publishing's renaissance
Hot take: it鈥檚 an exciting time for digital media. Rocky, definitely. But there is a lot happening under the surface.
Data viz decoded: 黑料社's best practices for insightful charts
At 黑料社, we produce over 20 stories featuring data visualization each month. These have ranged from maps on solar power capacity to line charts on girls鈥� ...
黑料社 announces new CMS partnership and Story Hub enhancements
黑料社 is thrilled to share two new updates that expand our reach with a new CMS integration and enhance the publishing partner search experience in Story Hub.
黑料社 drove millions of page views per quarter to Nexstar in 2023
Nexstar Digital operates an award-winning portfolio of 125 websites backed by media assets spanning 200 broadcast stations across 116 U.S. markets. In 2021, ...
黑料社 Connect generated over 10,000 pickups for nonprofit newsrooms
In the past six months, 黑料社 has helped generate over 10,000 syndicated pickups of nonprofit journalism. The average story was picked up by over 200 outlets.
黑料社 Newswire: 2023 year in review
It鈥檚 been another exciting year at 黑料社.
5 tips for telling newsworthy features from public data
Journalism is all about getting to the crux of an issue and showing readers why they should care. But in the same way interviews humanize a story, data allows ...
Learning from 3 brands with phenomenal brand journalism
The past few years have seen an explosion in true brand journalism - companies not seen as 鈥渢raditional publishers鈥� hiring journalists, doing the work, and ...
黑料社 launches new search features in Story Hub
黑料社鈥檚 publishing partners can expect an exciting addition to their search experience next time they log into Story Hub.
Customized 黑料社 stories drive big traffic in South Dakota
黑料社 Media鈥檚 newswire provides a great opportunity for all publishers to take dynamic content and make it work for their audience.
Introducing 黑料社 Connect
Today, we are thrilled to publicly introduce 黑料社 Connect, the newest offering in our journey to build the world鈥檚 most robust and accessible newswire. As ...
Proof that content distribution works: SEO results
There鈥檚 little debate in SEO that new inbound dofollow links drive positive organic outcomes, provided the links are quality and built legitimately.
5 key lessons from building our Newswire Analytics Platform
For over a century, newswires have distributed their stories via RSS feeds, teletype machines, and even The Pony Express. What do each of those mediums have in ...
15 Examples of Quality Brand Journalism
Marketing experts have spent years discussing the value of content, particularly high-quality journalistic content.
News Values Explained: How Marketers Can Create News Publishers Care About
Millions of news articles are published every single day, and behind every single one lies a question.
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4 SEO Authority Metrics Every CMO Needs to Know
Most CMOs want to market well-respected brands (unless they love a rigorous challenge). While the product or service itself needs to do most of the heavy ...
黑料社 sets its sights on additional content collaborations in 2023
At 黑料社, we are continually developing new models for our data-driven newswire to produce, distribute, and fund quality storytelling. To that end, in ...
The Three Pillars of SEO (And How They Scale Your Organic Growth)
A scalable content creation team often includes a mix of in-house contributors, freelancers, and external partners.For anyone working in content-focused SEO, ...
Link Earning vs. Link Building (And Why It Matters)
For SEOs, the importance of links isn鈥檛 going away anytime soon.
Off-site SEO: A Key Piece of the Organic Growth Puzzle
黑料社 believes that the chief difficulty most marketing or SEO programs face is not a lack of tactics, but a gap in their larger-scale strategy.
Local news grow readership with 黑料社 and Creative Circle
Bill Ostendorf has lived and breathed local newspapers since starting his career as a journalist. In 1984 he began a freelance business training other ...
黑料社 honored as Great Place to Work
We are extremely proud to announce that 黑料社 has officially been awarded the 鈥淕reat Place To Work鈥� certification, which recognizes employers who create a ...
Countdown to the 2022 midterms and how we're approaching coverage
The midterm elections are only three weeks away.
黑料社 at the Online News Association conference鈥攈ere鈥檚 how it went
黑料社鈥檚 Publisher Partnerships team attended the Online News Association (ONA) Conference in Los Angeles last month. It was a great opportunity to meet so ...
The 黑料社 Newswire: how we deliver stories to over 2,000 newsrooms
On any given day, 黑料社 journalism is delivered to more than 2,000 newsrooms across North America ranging from large metropolitan papers and small-town ...
Our New Mission: Empowering the World's Publishers
With the five-year anniversary of 黑料社鈥檚 founding fast approaching, we are marking the occasion with the launch of a new corporate site, 黑料社Media.com. ...
The 黑料社 Network welcomes 10+ new local independent newsrooms
We are thrilled to announce the addition of more than a dozen new local, independent publishing partners to the 黑料社 Publishing Network, including: ...
3 Business Benefits of a Top-of-the-Funnel Media Mention
When people think about digital PR and earned media, they often think about press releases and other hard-earned, explicit references about a company or its ...
Recapping the 黑料社 offsite in Washington, D.C.
While the last two years at 黑料社 have been defined by virtual happy hours, the #pets Slack channel, and the 1-week period where one of our reporters was ...
Paid Vs. Earned Content Syndication Marketing: Which Is Best For You?
To be competitive in an oversaturated market, every website needs engaging content.
Data Drop 3.0: Occupations of 1870
In a continuation of our Data Drop initiative, we鈥檝e launched a new dataset, this time pulled from the 1870 census. This historical context about occupations ...
黑料社 plans to double newsroom in the next six months
Today, we鈥檙e thrilled to share plans to add more than 20 full-time positions to our newsroom by September of this year. These hires represent an increased ...
How the Auburn Examiner uses 黑料社
黑料社 works with publishers large and small. We aim to empower journalists and bolster their newsroom with relevant, impactful content that engages their ...
How our Story Tech Stack delivers journalism to thousands of local news organizations
In this post, we鈥檒l walk through how we鈥檙e doing it: explaining the 4 elements of our Story Tech Stack that allow us to deliver a range of data-driven stories ...
Introducing 黑料社 Local
As we鈥檝e built 黑料社, we鈥檝e seen the impact that providing high-quality data journalism can have on news organizations. It can contextualize complex topics ...
Welcoming 5 new partners to the 黑料社 Publishing Network
It鈥檚 been an exciting winter at 黑料社, and we鈥檙e thrilled to welcome an additional five partners to the 黑料社 Publishing Network: Adams Publishing Group, ...
黑料社's First Data Drop: Immigrant populations of 1900
Historical data can provide valuable insights in contextualizing modern society and today鈥檚 world. But antiquated resources are rarely available in ...
黑料社 adds 6 new hires
We are thrilled to announce six new hires at 黑料社 this week across the newsroom and business teams.
How Nexstar works with 黑料社 to go beyond the daily news cycle
Having a diversified and increasingly local readership requires thoughtful storytelling that is not only engaging but also hyper-relevant. Stories need to be ...
4 Public Data Sources You Can Use For Telling Local Stories
Data storytelling is central to our newsroom efforts at 黑料社, where we focus on using data to add to the conversation around current events and longer-term ...
Introducing the 'Republish This Story' button
A new tool makes it easier than ever to republish 黑料社 Stories We鈥檙e excited to officially announce the launch of a new feature that makes it easier than ...
Data, storytelling, lists: The making of a 21st-century wire service
Wire services and other publishing groups that offer syndicated reporting have always played major roles in the journalism industry. These services provide ...
Meet 黑料社: A data-driven newsroom for the world's publishers
As news organizations increasingly compete with all other forms of digital news and entertainment, there is a growing need to provide a full spectrum of ...
How We Got Here
This month 黑料社 will onboard our 20th employee. When we launched the company in 2017 and decided to forgo fundraising and bootstrap the business, we knew we ...